| Media Interview Training:
Dealing Effectively with the Media
Are you ready for prime time? When the media come calling, can you respond quickly and with confidence to requests for interviews? Will you be able to maximize the opportunity to make the greatest impact on your target audience, leveraging the exposure to build credibility and get the results you want?
This customized program is designed to help you gain an understanding of the media, tailor your objectives to the format and constraints of the interview, form key messages and present them in an effective, entertaining way to capture the attention of your interviewer and the audience.
You'll work with an award-winning former broadcast and print journalist who has conducted thousands of interviews on both sides of the pencil, mike, and camera. She will use audio or videotaping, playback, and feedback to help you enhance your skills in delivering a real impact to your audience that will leave a lasting positive impression.
Outcomes
As a result of this learning experience, you will be able to:
- Understand how different mediums (print, radio, television, or online) operate
- Feel more comfortable and confident about what to expect from the media
- Systematically prepare for your interview
- Learn the art of the “sound bite” and why it’s such a powerful communications technique
- Form key messages that meet your personal and professional objectives
- Build rapport and connection right from the start with your interviewer
- Encourage and handle questions with ease
- Speak comfortably and knowledgeably even when the camera’s eye is on you
Audience
Any professional or subject matter expert who has information of interest and the opportunity to appear in the media
Details
Sessions are customized to the needs of our clients and can be added on to a presentation skills training program or delivered as a separate workshop. Training may be conducted at your workplace, or in our San Diego office in Sorrento Valley.
Duration
Half and full-day sessions are available.
Instructor
Meet Gayle Lynn Falkenthal, APR, M.S.
Speak for Success offerings include
Book this Speak for Success program now for your company
Read the article “ Take the Pain out of Bad News ”
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